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Echinacea paradoxa is a hardy, herbaceous perennial admired for its striking, yellow, daisy-like flowers with prominent central cones that bloom from mid to late summer. The upright flower stems rise above clumps of coarse, dark green foliage, adding height and architectural interest to borders, prairie-style gardens, and mixed perennial plantings. Its nectar-rich blooms attract bees, butterflies, and other pollinators, supporting garden biodiversity.

Thriving in full sun with well-drained, moderately fertile soil, Echinacea paradoxa benefits from deadheading spent flowers to maintain a tidy appearance and encourage prolonged flowering. Hardy, drought-tolerant, and relatively low-maintenance, it provides vibrant summer colour and vertical structure, making it an excellent choice for sunny borders and wildlife-friendly plantings.